Second Coming
The lines at the top of the design suggest upward momentum symbolising the resurrection and ascension to heaven at Christ’s second coming, the ultimate focus of our faith.
Visual identity
Expression of our identity and connection to the global Adventist Church
We are all different in language, culture, and style — yet united as Seventh-day Adventists. A consistent visual identity helps people recognise that we belong to the same global movement, while still allowing for local creativity.
The South England Conference uses the shared global identity alongside a contextual expression that reflects its strategic mission and focus. Together, these ensure clarity, consistency, and a strong connection to the wider Church.
Global Visual Identity
The church symbol
The Seventh-day Adventist symbol, which many people think of as the “logo,” has been in use since 1997, and is the most recognisable element of our existing visual identity system. The shapes of the symbol remain largely unchanged from the original. In 2017, the global Adventist identity system was updated, simplifying the logo into a monochrome (single-colour) version designed to improve clarity and adaptability across all media.
The various elements within it reinforce fundamental aspects of the identity and mission of Adventists. They also highlight beliefs and point out their biblical basis, which reveals God's plan for humanity and the redemptive role of Christ.
Flame
This is the shape formed by three lines encircling an implied sphere. The lines represent the three angels of Revelation 14 circling the globe and our commission to take the gospel to the entire world. The overall shape forms a flame symbolic of the Holy Spirit.
Cross
The symbol of the cross, representing the gospel of salvation, is positioned in the center of the design to emphasise Christ’s sacrifice, which is the central theme of the Adventist faith.
Open Bible
The Bible forms the base of the design and represents the biblical foundation of our beliefs. It is portrayed in a fully open position suggesting a full acceptance of God’s word.
The symbol is a registered trademark of the Seventh-day Adventist church, and use of the symbol is important in instances when communicating an official association with the Seventh-day Adventist church. The registered trademark may be used by the Seventh-day Adventist Church, its entities, institutions (including churches and schools) as authorised by the General Conference of Seventh-day Adventists, its divisions, unions and conferences.
The Creation Grid
A key element of the Adventist visual identity is a seven-column grid inspired by the days of creation. All seven columns are of equal width. Six are used for content, including images, text, and graphics.
The seventh column, representing the Sabbath, is set apart. It is reserved for the Adventist symbol only, placed on a clear or contrasting background. This reflects the significance of the Sabbath as a reminder of God’s rest, unity, and presence within the life of the Church.
Downloads
Go SEC Logo
The GO SEC logo represents the South England Conference’s theme for the 2023–2027 quadrennium, “Go SEC: Inspired for Mission.” It expresses a shared call to move forward in faith, mission, and service, encouraging churches, departments, and members to work together in bringing Christ’s love into our hearts, homes, churches, and communities.
It is a local Conference expression and should be used alongside, not in place of, the official Seventh-day Adventist symbol.
Go SEC Logo
The GO SEC logo represents the South England Conference’s theme for the 2023–2027 quadrennium, “Go SEC: Inspired for Mission.” It expresses a shared call to move forward in faith, mission, and service, encouraging churches, departments, and members to work together in bringing Christ’s love into our hearts, homes, churches, and communities.
It is a local Conference expression and should be used alongside, not in place of, the official Seventh-day Adventist symbol.