Second Coming
The lines at the top of the design suggest upward momentum symbolising the resurrection and ascension to heaven at Christ’s second coming, the ultimate focus of our faith.
Visual identity
The church symbol
The Seventh-day Adventist symbol, which many people think of as the “logo,” has been in use since 1997, and is the most recognisable element of our existing visual identity system. The shapes of the symbol remain largely unchanged from the original.
The elements present within it reinforce fundamental aspects of the identity and mission of Adventists. They also highlight beliefs and point out their biblical basis, which reveals God's plan for humanity and the redemptive role of Christ.
The symbol is a registered trademark of the Seventh-day Adventist church, and use of the symbol is important in instances when communicating an official association with the Seventh-day Adventist church. The registered trademark may be used by the Seventh-day Adventist Church, its entities, institutions (including churches and schools) as authorised by the General Conference of Seventh-day Adventists, its divisions, unions and conferences.
Flame
This is the shape formed by three lines encircling an implied sphere. The lines represent the three angels of Revelation 14 circling the globe and our commission to take the gospel to the entire world. The overall shape forms a flame symbolic of the Holy Spirit.
Cross
The symbol of the cross, representing the gospel of salvation, is positioned in the center of the design to emphasise Christ’s sacrifice, which is the central theme of the Adventist faith.
Open Bible
The Bible forms the base of the design and represents the biblical foundation of our beliefs. It is portrayed in a fully open position suggesting a full acceptance of God’s word.
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